Truth about Affluence - The Truth About Affluence paints a portrait of today’s affluent consumer to help brands... Truth about Age - “Ageing” is a theme that extends well beyond the older generation. Ageing and attitudes towards ageing affect people at every life stage and in every country around the world. Truth about Beauty - Globalisation and technology have made the beauty industry both more dynamic and more innovative. Easy air travel has given rise to a global fashion industry, and looks conceived of in one country can quickly become the desired style around the world. Truth about Global Brands - No one can deny that navigating today’s global marketing landscape has become increasingly unpredictable. As people, brands and ideas mix in new ways, the roles of marketers and marketing continue to evolve. Truth about the Connected You - We all know that connectivity via technology is a tremendously important force in contemporary culture. In this truth study, we have explored the notion of connectivity from some new and provocative angles. Truth about Moms - In marketing, we sometimes make the mistake of talking about moms in overly emotional terms. In truth, they are smart, economically savvy women who are leading technology usage, expertly trading in the currencies of advice and ideas Truth about Wellness - The Truth About Wellness provides brands with strategies to navigate this emerging, yet incredibly broad concept. We have unpacked deep-rooted consumer behaviours and found where the opportunities (and perceived responsibilities) are for brands within the wider cultural lens. Truth about Shopping - In the last decade, we’ve seen a seismic shift in the way that marketers approach the retail category; big data and shopper marketing are starting to dominate the landscape. Truth about Youth - If Millennials are their own breed of mobile consumer, then the Snapchat-wielding Generation is surely a new species entirely. Our second “Truth About Youth” includes more than 30,000 interviews across the globe to explore the ever-changing landscape of youth culture and how marketers can engage this dynamic audience.