In 2014, space was hot. From “The Martian”
to Neil deGrasse Tyson, everyone was talking
about space. Lockheed Martin was the lead
contractor on the Orion, the first spacecraft
designed to take humans to Mars. But Lockheed
Martin was being overshadowed by pop culture.
We needed to show that Lockheed Martin doesn’t
just talk about space: They build spaceships. We
wanted to get kids to care about actually going
into space because today’s kids will be tomorrow’s
Martian explorers. So we decided: Let’s send them
to Mars on a school bus. We created a VR experience,
“The Field Trip To Mars,” that turns a ride on an old
yellow school bus into a virtual reality tour of 200 miles
of the Martian surface. Lockheed Martin’s message
was clear: Nobody can take us further.