LOCKHEED MARTIN

Field Trip to Mars

In 2014, space was hot. From “The Martian” to Neil deGrasse Tyson, everyone was talking about space. Lockheed Martin was the lead contractor on the Orion, the first spacecraft designed to take humans to Mars. But Lockheed Martin was being overshadowed by pop culture. We needed to show that Lockheed Martin doesn’t just talk about space: They build spaceships. We wanted to get kids to care about actually going into space because today’s kids will be tomorrow’s Martian explorers. So we decided: Let’s send them to Mars on a school bus. We created a VR experience, “The Field Trip To Mars,” that turns a ride on an old yellow school bus into a virtual reality tour of 200 miles of the Martian surface. Lockheed Martin’s message was clear: Nobody can take us further.

MICROSOFT

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ALLSOME RICE

A Romantic Dinner